Copywriting Revisited

Copyblogger’s recent offering of some great links related to copywriting has really inspired me to get cracking on improving my copywriting skills. This is an area where I have always suffered, due only to my own lack of commitment to learning the trade properly. However, as internet marketers, we absolutely must get this aspect right when we’re trying to sell something. While SEO Marketing can help you get customers to your virtual door, the content they find when they get there is what will convert them into loyal readers or buyers.

Following is the original link list. Enjoy!

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‘Damn Good Advice’ From One Of The Real Mad Men
Though traditional advertising has had its day, the legendary Mr. Lois lays down a few true gems in this short interview, pushing his new book. Chief among his advice is “The word must come first.” It’s the copy that potential buyers remember, think about, and act on. True in the days of the Madison Avenue men, true in the age of delivering persuasive content over time …

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The Power of Short Copy in the Internet Age
Though there’s a time and a place for long copy, my heart and mind will always turn first to the laconic phrase. We’re working in a world where — to paraphrase Mr. Brogan — everyone lives in a 3 inch screen. Do not turn away from marketing through brevity. That is all.

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3 Reasons Why Online Advertising Sucks
Mr. Clark is never one to shy away from a worthwhile argument, and in this article, he opens up a discussion around the strangely popular online advertising model that many startups cling to. If you want to make a living from publishing your work online, advertising is the worst model around. Here’s why …

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The Un-Cool Virtue That Defines Entrepreneurship
So much of what we want to accomplish needs to be done when nobody is looking. Applause feels good, but it never delivers on its promise. There is a virtue that, when developed, can make all the difference. Do you have it?

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How to Boost Sales by Offering Less
With apologies to its residents who may be reading this, Las Vegas — to me — is overwhelming. I’ve only been there once, on The Strip, and it all seemed just too much. But then, if you stripped away The Strip, it wouldn’t be Vegas right? Turns out, the opposite is true of your landing pages …

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What Really Makes Content Marketing Work
Ms. Simone snuck this one past me. I love her no-nonsense approach to this short interview, delivering more value in a few lines that the Internet knows what to do with. If you’re just getting to know Sonia, read it, then spend some time catching up with one of best content writers and thinkers working online today.

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How to Become the Best in Your Field
There seems to be a thread of “less is more” running through The Lede this week. I’d like to say I planned it that way, but … anyway, Mr. Newport solidifies his arguments for true mastery with this short case study of a Chess Master and Economist. Rather, a former Chess Master and current Economist. If you want to be the very best in your field, you’re going to have to make a few difficult decisions …

Full Article

 

Be sure to focus on these skills for a well-rounded internet presence and a business that will be around for a long time.

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